General Manager, Communications and Marketing

Wellington based
  • Connecting across a critical sector for New Zealand
  • New role, significant breadth
  • Major role influencing sector strategy

Our seafood industry is important to New Zealanders, providing our country and the world with the sustainable and healthy protein they love. For the NZ economy, the industry generates $5.2 billion in annual economic output, and employs around 16,500 people, many in coastal communities.

As part of a recent restructure, three industry organisations (SeafoodNZ, Deepwater Group and Fisheries Inshore New Zealand) have amalgamated resulting in a broader remit for Seafood NZ and an exciting opportunity to refocus industry strategy and communications.

The role is broad, spanning the strategic and tactical, involving internal and external communications, media liaison, marketing, and channel management. It is responsible for working across Seafood NZ, with communications specialists employed by member companies, and with external agencies and suppliers to devise and deliver a communications and marketing strategy. 

Key outcomes will include:

  • Creating and executing a compelling strategy for the seafood industry that will meet multiple objectives, including promoting seafood to the NZ public and improving social licence for the industry.
  • Working effectively within a team, and across multiple organisations to create that strategy, and to manage the delivery of communications outputs both internally and externally via contractors and members

Your experience will include:

  • Take full ownership of the disciplines, thriving in the autonomy and responsibility you will have.
  • Demonstrated ability to devise and execute compelling communications strategies.
  • Proven experience in developing and maintaining effective relationships across a broad spectrum of stakeholders, internal and external.
  • Media management skills and relationships, ensuring scientifically grounded, evidence based messaging is effectively incorporated into media output.
  • Excellent writing and editing skills with proven ability to work with subject matter experts to craft compelling content, distilled from complex policy or technical information and tailored to distinct audiences, for a variety of channels and collateral.
  • An understanding of, or willingness to learn, the kaupapa Māori principles of tikanga, engagement and contemporary co-design practice as they relate to communications, marketing, and stakeholder engagement activity
  • A tertiary-level qualification or equivalent experience in a relevant field

Here is your opportunity to work closely with, and represent, a critical group of aligned commercial enterprises in a sector that is core to New Zealand’s economic success,  and where economic and environmental sustainability go hand in hand.

For further information in strict confidence, please contact Tony Walsh on 029 271 1101 or Graeme Sandri on 029 248 8502 or send your application to quoting reference 3622988.

In order to be considered, you must have current New Zealand work/visa status.



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